by Amplitude Marketing | Feb 8, 2023 | SEO
Google’s hard push into machine learning and automated bidding – and away from more manually controllable optimizations – builds a sense of exasperation for experienced PPC marketers. The January revision to the “remove redundant keywords” recommendations, where they...
by Amplitude Marketing | Feb 7, 2023 | Social Media
A simple guide for small business owners and marketing managers, just getting started, and ready to jump into the social media game.
by Amplitude Marketing | Feb 7, 2023 | Social Media
LinkedIn ads are a powerful tool for all kinds of businesses. The platform has over 810 million users, with 65 million of them in decision-making positions. While organic content is still the heart of any LinkedIn marketing strategy, running ads can help amplify your...
by Amplitude Marketing | Feb 7, 2023 | Social Media
Securing C-suite buy-in is essential to getting any new project off the ground. To communicate your vision in a clear and concise way, you need to lead with numbers. When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone...
by Amplitude Marketing | Feb 7, 2023 | Digital Marketing
It’s well established that video has been one of the breakout trends in the marketing world for the past decade. But what’s happening in video marketing right now? And how does its growth and success stand up to the twists and turns of a global pandemic? At...
