by Amplitude Marketing | Feb 12, 2023 | SEO
Google penalizes JCPenney for link scheme In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for...
by Amplitude Marketing | Feb 12, 2023 | SEO
We love to talk about winning SEO tests, like those wonderful instances where you run an A/B test and you see positive impact. In today’s episode, though, Will is going to discuss the losing tests: those with negative results — or no results — where you couldn’t...
![How to Post on Snapchat Spotlight [+ Tips for Creating Engaging Content]](https://amplitudemktg.com/wp-content/uploads/2023/02/9f998af4-8d2c-4c67-bc1a-74305299dae6-1.png)
by Amplitude Marketing | Feb 11, 2023 | Digital Marketing
Snapchat’s Spotlight feature has quickly become one of the most popular destinations for users to find fun, engaging content. In this post, we’ll dive into how to post on Snapchat Spotlight and how to create captivating videos that drive results. How to Post to...
by Amplitude Marketing | Feb 11, 2023 | Digital Marketing
In the email marketing industry, sending spam or unsolicited bulk messaging can taint any organization’s brand. It can prompt mailbox providers to filter their messages to the spam folder or place them on an email blacklist. In this article, we’re going to...
by Amplitude Marketing | Feb 11, 2023 | Digital Marketing
Between carefully curated photos, expertly targeted ads, and decisive adoption of Instagram stories, no other B2C industry has thrived on Instagram, much like the beauty and apparel industry. Some of the best clothing brands on Instagram are masters of consumer...
