Susan Wojcicki, the CEO of YouTube, is stepping down

Susan Wojcicki, one of the longest-serving Googlers is stepping down as the CEO of YouTube after nine years in that role and 25 years at Google. In her personal update blog post she said, “after nearly 25 years here, I’ve decided to step back from my role as the head...

Googlers urged to help improve Bard, its AI chatbot

Google has asked its employees to test Bard – Google’s answer to ChatGPT – by rewriting answers or providing other forms of feedback. Googlers have received an email with a list of dos and dont’s for fixing Bard’s responses in an email from Prabhakar Raghavana, the...

Ads for cannabis are now allowed on Twitter

On Wednesday, Twitter revised its advertising guidelines to permit the promotion of cannabis on its platform in states where it is legal, while following federal regulations. How it works. According to a policy update published on its website, Twitter will only allow...
Where is SEO in the business hierarchy?

Where is SEO in the business hierarchy?

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Some people bought some links on more or less shady corners of the web and...

8 aspects of a sustainable SEO strategy

Today’s hot topics revolve around the future of SEO as the race to AI-powered search heats up. Bing will use ChatGPT and Google has Bard. I’m not saying all the buzz is unjustified.  These developments simply highlight the nature of search where change is constant and...