This day in search marketing history: February 21

Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a website when compared to the previous week’s data. It read: “Search...
Call tracking: What it is and how it works

Call tracking: What it is and how it works

Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns. However, there can be some hesitations to use it. Brands are afraid of missing out on brand equity with an established...