This day in search marketing history: February 23

Google penalizes Natural News In 2017, Google confirmed that a controversial alternative medicine website was delisted because of a webmaster guidelines violation, not because of its political views. Natural News, a “pro-Trump” news site, claimed it was banned for its...
3 ways to stay on top of PPC performance

3 ways to stay on top of PPC performance

Digital advertising is dynamic. It requires us to make the best possible account adjustments at the right time. But to make informed decisions, we must fully understand micro and macro trends. The correct data, analysis and insights drive optimizations that positively...