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Webinar: Paid search tactics for brand dominance in 2023 by Cynthia Ramsaran

Webinar: Paid search tactics for brand dominance in 2023 by Cynthia Ramsaran

by Amplitude Marketing | Jan 4, 2023 | SEO

In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. Making the most...

Commerce Components by Shopify gives large retailers new ways to use the platform

by Amplitude Marketing | Jan 4, 2023 | SEO

Commerce Components by Shopify (CCS) is the latest innovation from Shopify that gives large ecommerce retailers direct access to its component infrastructure. CCS is Shopify’s composable stack for enterprise retail. Why we care. Advertisers and retail brands could see...

TikTok adds 5 new ways to enforce safety for teen users

by Amplitude Marketing | Jan 4, 2023 | SEO

TikTok has announced five new ways to help keep teens safe on the platform. The new enforcement policies will also make borderline or “suggestive” content ineligible for recommendation into TikTok For You feeds. What’s new. TikTok is increasing their enforcement of...
SEO content writing vs. content writing: The key difference

SEO content writing vs. content writing: The key difference

by Amplitude Marketing | Jan 4, 2023 | SEO

SEO content writing, what exactly is it? And how does it differ from typical content writing? Is SEO content writing better than more traditional content writing? In this article, we’ll answer these questions and a lot more. You’ll learn: The difference between...
How to write an effective About Us page (with 13 examples)

How to write an effective About Us page (with 13 examples)

by Amplitude Marketing | Jan 4, 2023 | SEO

An About Us page is an integral piece of content to have on your website. Every single successful business has one, no matter their industry or what they sell. After all, every brand has a story – and your About Us page helps you tell yours. That’s important because,...
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