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Microsoft, BigCommerce team up to launch new marketplace Ads and Listings

by Amplitude Marketing | Jan 10, 2023 | SEO

Microsoft and BigCommerce just announced a new partnership called “Microsoft Ads and Listings in the BigCommerce Marketplace.” The new collaboration enables BigCommerce merchants in the US, UK and ANZ to directly integrate their stores and reach Microsoft...
Arbitrage in Google’s Local Services Ads: What you need to know

Arbitrage in Google’s Local Services Ads: What you need to know

by Amplitude Marketing | Jan 10, 2023 | SEO

Many great articles have exposed the seedy underbelly of Local Services Ads spam and fake reviews. There’s one on Search Engine Roundtable regarding fake reviews and another on Search Engine Land where Len Raleigh talked about location spam, reviews, names and ads.  I...
How to create an awards page that adds authority to your website (plus 7 examples)

How to create an awards page that adds authority to your website (plus 7 examples)

by Amplitude Marketing | Jan 10, 2023 | SEO

If you’ve racked up awards or accolades for your business, you’re not wrong in wanting to show them off. Your achievements signify you’re doing a few things right, so why wouldn’t you display them on your website? The key is to ensure you don’t look too...

How to Take Advantage of Meta’s Advantage+ Shopping Campaigns

by Amplitude Marketing | Jan 9, 2023 | Social Media

Meta’s Advantage+ shopping campaigns have emerged as a valuable option for eCommerce brands.

Meta Launches Live Roll-Out of VRS System to Mitigate Unintended Bias in Ad Exposure

by Amplitude Marketing | Jan 9, 2023 | Social Media

The VRS system works as a check, of sorts, to ensure that ads on Facebook and IG are being shown to a broad spectrum of users.
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