This day in search marketing history: January 11

The mobile intrusive interstitials penalty In 2017, Google started rolling out the mobile intrusive interstitials penalty. In August 2016, Google announced plans to lower the rankings of pages “where content is not easily accessible to a user on the transition from...

3 PPC marketing trends to keep a pulse on in 2023

As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year.  Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. 1. A slow economy and...

5 times you’ll need an expert SEO in 2023

There are many times during the lifecycle of your website that you will need an expert SEO.  If you don’t enlist the help of a true professional for the following five scenarios, you are risking rankings, traffic and revenue in 2023:  Site redesigns Deep analysis...