This day in search marketing history: January 14

R.I.P. AMP In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” We didn’t see any year-over-year declines...
AI content: Is it helpful or spam?

AI content: Is it helpful or spam?

When Google announced the helpful content update, many in the SEO industry expected AI-generated content to get hit hard.  I was expecting AI-generated content to get wiped out by this supposedly sweeping update, comparable to 2011’s Panda algorithm update. Yet, no...