This day in search marketing history: January 24

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, they would have been added to the program...
Google Ads restored after morning outage

Google Ads restored after morning outage

Update. According to Google, the issue has been resolved. This issue has been resolved. Thank you for your patience and we apologize for the inconvenience. https://t.co/0AqTKCl6Ts— AdsLiaison (@adsliaison) January 23, 2023 Original post. Happy Monday! The Google Ads...
How to level up your analytical skills with Excel

How to level up your analytical skills with Excel

With the increased prevalence of automation in campaign management platforms, advertisers must possess analytical skills that will allow them to comprehend changes in funnel performance, as well as detect optimization opportunities.  During my SMX Next presentation, I...