Crawl efficacy: How to level up crawl optimization

Crawl efficacy: How to level up crawl optimization

It’s not guaranteed Googlebot will crawl every URL it can access on your site. On the contrary, the vast majority of sites are missing a significant chunk of pages. The reality is, Google doesn’t have the resources to crawl every page it finds. All the URLs Googlebot...

Why agencies must be transparent with clients

Years ago, I was a legal assistant for a criminal defense law firm when my boss assigned me a new task – learning SEO.  I asked him what SEO meant, and he responded, “Search engine optimization. I don’t trust the people I’m working with anymore and need you to learn...