by Amplitude Marketing | Sep 14, 2022 | SEO
Advertisers and developers using Google Ad scripts now have support for Performance Max campaigns. You can pause and enable the campaign, and modify most asset types. Script limitations. Users won’t be able to modify text assets or create new campaigns or asset...
by Amplitude Marketing | Sep 14, 2022 | SEO
Get ready for the biggest shopping season of the year. Black Friday and Cyber Monday are just around the corner, and this year is shaping up to be very different from previous years. With high inflation and low consumer confidence, plus the lingering effects of the...
by Amplitude Marketing | Sep 14, 2022 | SEO
Publisher provided signals help publishers categorize their first-party data into audience or contextual segments and then share those signals with programmatic buyers. How does it work. Publisher provided signals make it easier for programmatic buyers to “find and...
by Amplitude Marketing | Sep 14, 2022 | SEO
Google has added a “Manage” tab to give advertisers more control and flexibility over how recommendations are applied. Two flexible options. In the new “Manage” tab, Google is giving advertisers two different bundle options with pre-checked recommendation types....
