by Amplitude Marketing | Sep 21, 2022 | SEO
Google has announced the public beta for the Display & Video 360 v2 API. Additionally, they also announced the extension of the DV360 API Developer Survey through the end of September to gather more customer feedback on v2 and the API in general. What the API...
by Amplitude Marketing | Sep 21, 2022 | SEO
Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. As far as the rest of 2022? Marketers are split down the middle. That’s according to MarTech’s 2022 Event Participation Index. A year ago,...
by Amplitude Marketing | Sep 21, 2022 | SEO
Google is rolling out new features to give advertisers additional help with setting up and troubleshooting Consent Mode. A new certified partner program is also available with additional support with implementation and tech challenges. About Consent Mode. Consent Mode...
by Amplitude Marketing | Sep 21, 2022 | SEO
Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is between SEO and PPC specialists. From my experience working with...
by Amplitude Marketing | Sep 21, 2022 | SEO
I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better.Which (more advanced) metrics we should...
