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4 new useful LinkedIn Ads features

LinkedIn has rolled out 4 new features for marketers advertising through the B2B platform. It’s is great to see B2B getting some attention, given that Google’s Search On 22 inundated us with 9 new shopping updates. Let’s dive in. 1. Offline Conversions Offline...
How to build a disruptive marketing campaign

How to build a disruptive marketing campaign

As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive....