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Instagram Launches New Tools to Help Refine Content Recommendations

by Amplitude Marketing | Aug 30, 2022 | Social Media

Instagram’s looking to improve its AI-based content recommendations, by seeking more direct input from users.
24 Gen Z Statistics That Matter to Marketers in 2022

24 Gen Z Statistics That Matter to Marketers in 2022

by Amplitude Marketing | Aug 30, 2022 | Social Media

A few years ago, the oldest Gen Zers were still in high school. Practically infants. Now, the oldest are 25 and rapidly moving up corporate, and other, ladders. How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or...
Experiment: Does Turning Stories Into Reels Actually Work?

Experiment: Does Turning Stories Into Reels Actually Work?

by Amplitude Marketing | Aug 30, 2022 | Social Media

Much like Gretchen desperately attempted to get “Fetch” going in Mean Girls, Instagram is obsessed with trying to make Reels happen. Instagram has rewarded Reels users with an algorithm boost, prioritized Reels on feeds and the explore page, and now, the platform has...
10 Facebook analytics tools to measure your marketing success

10 Facebook analytics tools to measure your marketing success

by Amplitude Marketing | Aug 30, 2022 | Social Media

Having access to the right Facebook analytics tools is key to marketing success. If you’re not monitoring your performance, you’re marketing blindly. With a Facebook analytics tool, you’re able to look into your audience’s demographics, your posts’ performance, your...
Is a Discord community right for your brand?

Is a Discord community right for your brand?

by Amplitude Marketing | Aug 30, 2022 | Social Media

Discord is the future of online communities. Traditionally associated with gamers, the platform has gone mainstream. Today the seven year-old company has grown to more than 300 million registered users. This adoption of Discord is part of a much broader trend. Gen Z,...
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