by Amplitude Marketing | Aug 20, 2022 | SEO
To help you, we’ve mapped out six steps you can follow to find the right influencers. But before that, let’s understand whom you’d describe as the “right” one for your brand and why it’s so important. Simply put, the right…Read more ›
by Amplitude Marketing | Aug 20, 2022 | SEO
Google’s new helpful content update is meant to reward content that is written for humans. So how exactly does Googe define “helpful content”? In short, according to Google, helpful content: Is created for a specific audience.Features expertise.Is trustworthy and...
by Amplitude Marketing | Aug 20, 2022 | SEO
Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a new commerce ad suite called Shopping Ads. They will be testing three new ad formats including Video Shopping Ads,...
by Amplitude Marketing | Aug 20, 2022 | SEO
I’ve helped several brands with their online reputation management (ORM) during my digital marketing career. Unfortunately, most of this work involved trying to help the brands recover from a crisis. Even more unfortunate was that the damage to their reputations...
by Amplitude Marketing | Aug 20, 2022 | SEO
Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution, and how you can make the most of it.