What is helpful content, according to Google

What is helpful content, according to Google

Google’s new helpful content update is meant to reward content that is written for humans.  So how exactly does Googe define “helpful content”? In short, according to Google, helpful content: Is created for a specific audience.Features expertise.Is trustworthy and...

TikTok announces three new shopping ad features

Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a new commerce ad suite called Shopping Ads. They will be testing three new ad formats including Video Shopping Ads,...