by Amplitude Marketing | Aug 24, 2022 | Social Media
With over 2.5 billion monthly active users, YouTube is the second largest social media platform in the world. But YouTube’s large user base isn’t the only reason brands shouldn’t sleep on including the platform in their marketing strategy. Recent Sprout Social data...
by Amplitude Marketing | Aug 24, 2022 | Social Media
The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. A brand’s online presence is also tied to brand...
by Amplitude Marketing | Aug 24, 2022 | Digital Marketing
More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In...
by Amplitude Marketing | Aug 24, 2022 | Digital Marketing
Did you know that the first video published on YouTube was only 18-seconds long? While short-form content on YouTube isn’t new, it does have a new name: Shorts. Launched in 2021, Shorts is YouTube’s answer to TikTok, Instagram Reels, and other viral video...
by Amplitude Marketing | Aug 24, 2022 | Digital Marketing
If you’re sitting at your desk staring at your to-do list and you have no idea where you should start, you need to apply the Pareto Principle, otherwise known as the 80/20 Rule. The Pareto Principle, or the 80/20 Rule, is a common principle used across various...