Google helpful content update is now rolling out

Google has started to roll out the new helpful content update that it pre-announced last week. As a reminder, Google’s helpful content update is a sitewide signal. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the...
5 questions to evaluate any SEO training course

5 questions to evaluate any SEO training course

Investments in e-learning in 2022 are up, and there’s no sign of slowing. The global e-learning market will surpass $243 billion in 2022, Statista estimates.  E-learning was already a growing segment when the pandemic fueled record numbers in online learning for...
How to control Performance Max campaigns

How to control Performance Max campaigns

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Here we’ll...