by Amplitude Marketing | Jul 13, 2022 | Digital Marketing
Duplicate data is the bane of spreadsheet solutions, especially at scale. Given the volume and variety of data now entered by teams, it’s possible that duplicate data in tools like Google Sheets may be relevant and necessary, or it could be a frustrating distraction...
by Amplitude Marketing | Jul 13, 2022 | Digital Marketing
It’s hard to overstate the importance of having a quality website for nonprofit organizations. All of an organization’s outreach, marketing, and ads need to drive an audience to take action like donating, finding out about services, or signing up for...
by Amplitude Marketing | Jul 13, 2022 | SEO
Google Analytics 4 is introducing three new metrics to the platform this week. The metrics will be available to view across explorations, segments, audience, reports, and the Google Analytics data API. The new metrics added are: Bounce rateUTM term and UTM ad...
by Amplitude Marketing | Jul 13, 2022 | SEO
Over the past few years, match types have changed, smart bidding has become a little more intelligent and new campaign types have been introduced. These changes once again have advertisers reconsidering their account structures. How are search marketers evaluating...
by Amplitude Marketing | Jul 13, 2022 | SEO
As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. We’ll highlight case...