by Amplitude Marketing | Jul 15, 2022 | SEO
There are numerous ways to measure paid search and its contributions across channels. Your PPC strategies can guide specific user behaviors, and in turn, change how you measure attribution and cross-channel lift within your marketing mix. In this session at SMX...
by Amplitude Marketing | Jul 15, 2022 | SEO
A full schema audit aims to ensure that your website has the most comprehensive schema types and corresponding attributes in place for your niche. Schema markup is a vital tool for search engine optimization. Structured data: Makes it easier for search engines to...
by Amplitude Marketing | Jul 15, 2022 | SEO
Camp MozCon has to come to an end, and we wanted to send it off with a bang. We aren’t going to say we saved the best for last, but we have to admit that our camp counselors for day three were absolute powerhouses.
by Amplitude Marketing | Jul 15, 2022 | Social Media
It’s important for your brand to prove credibility every chance it gets—and on social media, that often means getting verified. Verification comes with a little blue checkmark on your name, a distinction that’s similar across all social media platforms. If you’ve been...
by Amplitude Marketing | Jul 15, 2022 | Social Media
Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit....