by Amplitude Marketing | Jul 22, 2022 | SEO
Google has begun to roll out automatic updates converting Smart Shopping campaigns into Performance Max. The details. For most advertisers, the updates will finish in September. Google will send a notification about 2-3 weeks before the updates take effect and...
by Amplitude Marketing | Jul 22, 2022 | SEO
Google seems to have restored the people also ask search feature to normal levels of saturation. Earlier this month, Google reduced the number of times a people also ask box would show up in Google Search by about 30 percentage points. As of this morning, the people...
by Amplitude Marketing | Jul 22, 2022 | SEO
When an economic downturn strikes, what’s the first thing you do? Eliminate wasteful spending. As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their...
by Amplitude Marketing | Jul 22, 2022 | SEO
PPC advertising has always been about delivering the right message to the right person at the right time. Even today. But how do you ensure that you are targeting the best people and that the messaging is outstanding? Audience definition and development should be at...
by Amplitude Marketing | Jul 22, 2022 | SEO
While the majority of MozCon 2022 talks are not local-specific, nearly all of them featured applicable expert advice that local SEOs can turn to their advantage. Today, Miriam provides her personal rundown of the best tips she gleaned for local businesses from MozCon...
