by Amplitude Marketing | Jul 27, 2022 | Social Media
The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. In this tribune, Étienne Mérineau, Senior Director of Marketing at Heyday by...
by Amplitude Marketing | Jul 27, 2022 | Digital Marketing
I stared wide-eyed at my computer screen, frozen with disbelief. $306,055.05. That was the total revenue number I saw at the top of my profit and loss statement at the end of 2021. Without a doubt, it was the biggest financial year my freelance writing business had...
by Amplitude Marketing | Jul 27, 2022 | Digital Marketing
Influencer marketing is a trendy topic these days, but it doesn’t require a lot of work or a ton of money to harness the power of influencers on your brand’s social media channels — and hosting something called an Instagram takeover is one of the...
by Amplitude Marketing | Jul 27, 2022 | Digital Marketing
Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot. While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected. Our...
by Amplitude Marketing | Jul 27, 2022 | Digital Marketing
On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether. It...