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GA4 brings new and familiar concepts to the future of analytics

by Amplitude Marketing | Jul 28, 2022 | SEO

Many of the same concepts that you may be used to from Universal Analytics exist in Google Analytics 4. There are, however, several new concepts to GA4. This article will detail some familiar and not-so-familiar concepts that GA4 brings to the table. If you’re new to...

Your guide to the first 90 days as an enterprise SEO director

by Amplitude Marketing | Jul 28, 2022 | SEO

If you’ve enjoyed every SEO job you’ve had in the first 90 days, kindly remove yourself from this article for being a liar.  We good? Awesome.  Did you know that 33% of employees quit their job within the first 90 days that they’re employed.  That’s a sobering fact. ...
Revolutionizing customer experiences at every touchpoint

Revolutionizing customer experiences at every touchpoint

by Amplitude Marketing | Jul 28, 2022 | SEO

Providing a memorable and consistent customer experience is more crucial and challenging than ever. Businesses must consistently adapt by adopting new technologies, reliably benchmarking performance, and listening to critical customer feedback to deliver unparalleled...
Google Revenue Verification Report confirms buyer, publisher ad spend

Google Revenue Verification Report confirms buyer, publisher ad spend

by Amplitude Marketing | Jul 28, 2022 | SEO

Google has created Confirming Gross Revenue, a new solution to give ad buyers and publishers a way to verify that there were no hidden fees taken from their transactions within Ads Manager. View the report. Advertisers can view the new Revenue Verification Report to...

What Are the Best Tools for Storytelling With Data Visualization?

by Amplitude Marketing | Jul 28, 2022 | SEO

Charts and infographics can be pretty, but if they aren’t also properly breaking down data in a way that makes an impact on the audience, they are likely not worth the time and effort. In this piece, we discuss how storytelling ties into data visualization, and what...
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