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How to deal with creative block and get reinspired

by Amplitude Marketing | Jun 2, 2022 | Social Media

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy....
Growing My Business Too Fast Caused Me to Redefine Growth Entirely

Growing My Business Too Fast Caused Me to Redefine Growth Entirely

by Amplitude Marketing | Jun 2, 2022 | Digital Marketing

When I first started my leadership communications company Pencil or Ink, I knew growth was key. Revenue growth to support myself, client-list growth to gain more credibility, and headcount growth—because I assumed a small business grew by becoming a large one.Fast...
16 Leadership Goals Every Business Leader Should Have

16 Leadership Goals Every Business Leader Should Have

by Amplitude Marketing | Jun 2, 2022 | Digital Marketing

Outstanding leadership is key to any organization’s success. Without it, a business is prone to low morale and frequent turnover. One way to help yourself grow as a leader is to set actionable, trackable leadership goals. These goals should be focused on...
The Ultimate Guide to Relationship Marketing

The Ultimate Guide to Relationship Marketing

by Amplitude Marketing | Jun 2, 2022 | Digital Marketing

Did you know that customer retention has been found to be even more critical to your company’s success than customer acquisition? Frederick Reichheld of Bain & Company found as little as a five percent increase in customer retention can result in an increase...
6 Tactics to Boost Ecommerce Sales [Without Discounting]

6 Tactics to Boost Ecommerce Sales [Without Discounting]

by Amplitude Marketing | Jun 2, 2022 | Digital Marketing

Admittedly, when I opened my Etsy shop last year, I half-expected the sales to pour in naturally. In reality, opening an online store is half the battle — you also need a solid strategy for generating ecommerce sales. The same is true for ecommerce veterans. If...
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