by Amplitude Marketing | Jun 7, 2022 | SEO
On December 21, 2021 Microsoft announced that plans to acquire Xandr from AT&T. Six months later Microsoft has disclosed that the acquisition has been completed. What is Xandr. Xandr is a “data-enabled technology platform that provides tools that help power a...
by Amplitude Marketing | Jun 7, 2022 | SEO
Did you forget that SEO toolset provider Ahrefs announced plans to build its own search engine in 2019? If you answered “yep,” you aren’t alone. Ahrefs has been busy in those three years since, investing $60 million of its own money into launching a new search...
by Amplitude Marketing | Jun 7, 2022 | SEO
“We don’t have enough content on the website. We need to publish 100 pages per month.” That is typically what I hear from the C-suite and across departments when they hire an SEO director for the first time at an enterprise company. Content has long been considered...
by Amplitude Marketing | Jun 7, 2022 | SEO
Are you outranked in Google’s Local Pack? Then it’s high time for a competitive business audit. Use this example analysis and downloadable spreadsheet to analyze the strengths and weaknesses of multiple businesses and devise a plan to win.
by Amplitude Marketing | Jun 6, 2022 | Social Media
Thermo Fisher Scientific has seen big success in amplifying its company messaging via its employees in the app.