by Amplitude Marketing | Jun 8, 2022 | SEO
Love it or hate it, PPC isn’t going anywhere. At least not for a while. As PPC experts, we get to deal with everything from new platforms, added features, disappearing metrics (we’re looking at you, Facebook), angry clients, privacy issues and baffled relatives who...
by Amplitude Marketing | Jun 8, 2022 | SEO
There’s never been a better time than now for a web developer’s approach to SEO. The pace at which tools and resources, both new tools and anything familiar, innovate and open options for us also demand that we keep up. Recently, that has meant more requirements for...
by Amplitude Marketing | Jun 8, 2022 | SEO
Meta Platforms’ Facebook is reportedly in the early stages of planning a Basic Ads product. Basic Ads would be aimed at advertisers who are looking to build awareness around their brands. What are Basic Ads? A Basic Ads product would offer and report only the...
by Amplitude Marketing | Jun 8, 2022 | SEO
Within the next 12-15 months, third-party cookies will retire across digital marketing channels. Savvy advertisers know they need to begin developing a game plan for the cookieless future, but what will happen to those who don’t adapt to these changes? Above all,...
by Amplitude Marketing | Jun 8, 2022 | SEO
Google has suggested for a while now that bad links won’t have a negative impact on your site. Instead, the algorithm will supposedly be smart enough to withhold any positive benefit from such a link. Tom responds by discussing the benefits of tracking a metric like...
