by Amplitude Marketing | Jun 16, 2022 | SEO
Google has a compare feature in the Search Console performance report. This compare feature seems to allow you to compare by query or pages across clicks, impressions and other metrics. It turns out this is not new, it has been around for a while and I had some brain...
by Amplitude Marketing | Jun 16, 2022 | SEO
Whether you love it or hate it, PPC is a part of digital marketing that just isn’t going away any time soon. I’ve been working in PPC for over 10 years and I’ve seen it all. ETA’s, RSA’s, cost-per-touch? (looking at you, Apple), broad match modifiers (RIP), and...
by Amplitude Marketing | Jun 16, 2022 | SEO
By 2023, the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud are consuming your budget, leaving you with few genuine leads and poor advertising ROI. Learn how to verify advertising engagements and proactively block invalid...
by Amplitude Marketing | Jun 16, 2022 | SEO
JP Morgan lead analyst Samik Chatterjee thinks Apple could bring in $6 billion in revenue from mobile advertising in 2025. Market projections. According to Apple Insider, the mobile advertising market is expected to exceed $400 billion in 2024, which is about a 33%...
by Amplitude Marketing | Jun 16, 2022 | SEO
Day 2 of SMX Advanced 2022 has kicked off and this morning’s keynote by Brad Geddes was all about leveraging automation in your ad campaigns. Geddes is a PPC expert and co-founder of Adalysis, and the author of “Advanced Google AdWords,” the most advanced book ever...
