by Amplitude Marketing | Jun 30, 2022 | Digital Marketing
One of the main things we’ve learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. Consumers want the convenience of being able to consume content where they spend the most time, and...
by Amplitude Marketing | Jun 30, 2022 | Digital Marketing
If you’re playing along with buzzword bingo, you’ve heard the term “employee engagement.” But it would be a mistake to dismiss it as just a buzzword. Ignoring engagement costs the global economy 8.1 trillion dollars each year, according to a study by Gallup....
by Amplitude Marketing | Jun 30, 2022 | Digital Marketing
Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. When you need a dose of inspiration, it can be helpful to explore the most...
by Amplitude Marketing | Jun 30, 2022 | SEO
As digital marketers face a rapidly growing market and higher competition, the structure and effectiveness of paid advertising campaigns become more complex. Optimization, visibility and improving processes matter now more than ever. But, it can be easy to lose...
by Amplitude Marketing | Jun 30, 2022 | SEO
Web analytics company SimilarWeb acquired rank tracking and monitoring tool Rank Ranger last month. Terms of the deal, announced on May 16, were not revealed. I recently had a chance to conduct a Q&A with SimilarWeb VP, GM Digital Marketing Solutions Baruch...