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How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia’s CEO

How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia’s CEO

by Amplitude Marketing | Jun 30, 2022 | Digital Marketing

One of the main things we’ve learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. Consumers want the convenience of being able to consume content where they spend the most time, and...
What is Employee Engagement? [+11 Data-Backed Benefits and Strategies]

What is Employee Engagement? [+11 Data-Backed Benefits and Strategies]

by Amplitude Marketing | Jun 30, 2022 | Digital Marketing

If you’re playing along with buzzword bingo, you’ve heard the term “employee engagement.” But it would be a mistake to dismiss it as just a buzzword. Ignoring engagement costs the global economy 8.1 trillion dollars each year, according to a study by Gallup....
15 of the Best Public Relations Examples to Inspire Your Next Campaign

15 of the Best Public Relations Examples to Inspire Your Next Campaign

by Amplitude Marketing | Jun 30, 2022 | Digital Marketing

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. When you need a dose of inspiration, it can be helpful to explore the most...

Processes, visibility and optimization: The keys to digital marketing transformation

by Amplitude Marketing | Jun 30, 2022 | SEO

As digital marketers face a rapidly growing market and higher competition, the structure and effectiveness of paid advertising campaigns become more complex. Optimization, visibility and improving processes matter now more than ever. But, it can be easy to lose...

SimilarWeb & Rank Ranger talk acquisition, SEO challenges, opportunities

by Amplitude Marketing | Jun 30, 2022 | SEO

Web analytics company SimilarWeb acquired rank tracking and monitoring tool Rank Ranger last month. Terms of the deal, announced on May 16, were not revealed.  I recently had a chance to conduct a Q&A with SimilarWeb VP, GM Digital Marketing Solutions Baruch...
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