by Amplitude Marketing | Jun 24, 2022 | SEO
Twitter has just launched Campaign Planner, a forecasting tool designed to help advertisers estimate campaign results before launching. What does Campaign Planner do. The new Campaign Planner helps advertisers: Forecast reach, impressions, average frequency, and CPM...
by Amplitude Marketing | Jun 24, 2022 | SEO
Google and Comcast Corp.’s NBCUniversal are competing to help Netflix create an ad-supported tier of it’s streaming service. Subscriber numbers falling. In April Netflix announced that it had lost about 200,000 subscribers, which is the first time the streaming...
by Amplitude Marketing | Jun 24, 2022 | SEO
After nearly a decade of using Universal Analytics for website traffic analysis, you probably have a pretty good idea of where you need to go to get the data you need. Maybe you’d even consider yourself a GA reporting master. Want to know how much traffic came from...
by Amplitude Marketing | Jun 24, 2022 | SEO
There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant impact on how your advertising engages them....
by Amplitude Marketing | Jun 24, 2022 | SEO
Marketing agencies recognize the need to be at the top of their data game to provide the best return for clients. That’s why it takes two to tango. If you don’t have clients’ buy-in for embracing a data-driven approach toward their marketing efforts, untapped...
