So you think you’re a martech genius?

Marketing is more complex than ever. And its evolution is accelerating. Agile, automation, blockchain, attribution… web3, DMP, CDP, DKIM… the metaverse… Keeping up is essential. Are you? Test your martech IQ with our fun and informative 10-question quiz! Once you’re...
Why SEO is a great investment, not just a cost 

Why SEO is a great investment, not just a cost 

Companies make investments all the time. The intention of any investment is to fund something now that will deliver a return later. So why is the investment not there for an acquisition channel like SEO? My theory: Investments in SEO are compounding in nature. It can...