by Amplitude Marketing | May 11, 2022 | SEO
That uproar you hear? It’s SEOs calling out Google today. Google’s new Digital Marketing & E-commerce certification course, which was announced May 2, includes cringe-worthy SEO advice so shockingly bad that one of Google’s search advocates – Danny Sullivan – is...
by Amplitude Marketing | May 11, 2022 | SEO
Elite, actionable search marketing tactics, expert answers to your burning SEO and PPC questions, and engaging discussions with passionate search marketers are a just click away… secure your spot at SMX Advanced now and join us online, June 14-15, for free! The agenda...
by Amplitude Marketing | May 11, 2022 | SEO
Google has added a new help document named valid page metadata that talks about how Google can process invalid or inconsistent HTML with the issues around invalid markup. Google also updated its help document on title links with a new section on “no clear main...
by Amplitude Marketing | May 11, 2022 | SEO
Search audits have the power to either help or ruin people’s work (and sometimes their career) at the same time. And honestly? That’s a good thing. SEM audits are powerful. External and internal audits are needed for the direct and indirect value they bring to your...
by Amplitude Marketing | May 11, 2022 | SEO
If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Microsoft what types of conversions you value most. Together with automated bidding...
