3 changes coming to Google Ads audience features

3 changes coming to Google Ads audience features

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts.  Reuse audiences. Advertisers...
7 updates coming to Google Performance Max campaigns

7 updates coming to Google Performance Max campaigns

Seven new updates – the most interesting being the ability to optimize for in-store sales – are coming to Performance Max (PMax) campaigns. Performance Max, Google’s newest campaign type, is a major focus of this year’s Google Marketing Live. Here’s a recap of all the...
Google shopping ads get a ‘swipeable’ makeover

Google shopping ads get a ‘swipeable’ makeover

Google today is announcing a big visual change to apparel searches – one which will create a unique blend of Google Ads advertisements and organic listings. If you’re a retailer running shopping ads, this is one update you need to know about. Here’s what Google is...