by Amplitude Marketing | Jan 11, 2022 | Digital Marketing
Would it be correct to assume a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior where they spend their time. But...
by Amplitude Marketing | Jan 11, 2022 | Digital Marketing
Have you ever sat down at your desk first thing in the morning and spent a good 45 minutes browsing social media or getting lost in your inbox because you can’t focus on what you need to do? At the end of the day, you feel as if you’ve wasted 8 hours of your life that...
by Amplitude Marketing | Jan 11, 2022 | Digital Marketing
I first discovered podcasts a few years ago when I was commuting for work two to three hours a day, every day. The first podcast that got me hooked was NPR’s “How I Build This” show on entrepreneurship. Today, I listen to a wide range of podcasts on...
by Amplitude Marketing | Jan 11, 2022 | Digital Marketing
Bounce rate is a metric that can be confusing when you first stumble upon it. I’m sure several questions pop into your head: Is a bounce rate close to 100% good or bad? Is it at all like a bounced email? Is it a vanity metric that I should ignore? And if I want to fix...
by Amplitude Marketing | Jan 11, 2022 | Digital Marketing
According to a Pew Research Center survey, 85% of Americans say they go online on a daily basis, with 31% reporting that they go online “almost constantly.” With people spending more time online than ever before, it’s important that your website is optimized for...