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E-commerce sales jumped this holiday season as search marketers weathered Google updates

by Amplitude Marketing | Jan 13, 2022 | SEO

Despite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday season. Please visit Search Engine Land for the full article.

Become a master of search marketing in 2022

by Amplitude Marketing | Jan 13, 2022 | SEO

Say hello to the SMX Master Classes — live, virtual, two-day deep dives into your search marketing specialty. Please visit Search Engine Land for the full article.

Your guide to Core Web Vitals tactics using Cloudflare and WebpageTest

by Amplitude Marketing | Jan 13, 2022 | SEO

Here is how to test Core Web Vitals scores and code changes using Cloudflare Workers as a reverse proxy and WebpageTest. Please visit Search Engine Land for the full article.

Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones?

by Amplitude Marketing | Jan 13, 2022 | SEO

It is the updates Google does not give us huge lead time to prepare for that impact the rankings the most, like the core updates, the Penguin and Panda updates from the past and most of the updates that go unconfirmed or unannounced. Please visit Search Engine Land...

Adding STAT Reports to Google Sheets Using App Scripts

by Amplitude Marketing | Jan 13, 2022 | SEO

The team at MacMillan Search has generated a lot of value by combining automated STAT reports with Google Sheets through the script they share in this post. From adding ranking details to other tool’s outputs to giving the content teams up-to-date “People Also Ask”...
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