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The Evolution of Content Marketing: How It’s Changed and Where It’s Going in the Next Decade

The Evolution of Content Marketing: How It’s Changed and Where It’s Going in the Next Decade

by Amplitude Marketing | Jan 14, 2022 | Digital Marketing

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you...
How to Design a Character for Your Brand

How to Design a Character for Your Brand

by Amplitude Marketing | Jan 14, 2022 | Digital Marketing

Have you ever searched stock image websites and thought, None of these truly represent my brand? It can be difficult to stand out using the same cheesy images as everyone else, but creating a unique brand character can help distance you from the pack. A brand...
What Marketing Leaders Are Investing in This Year

What Marketing Leaders Are Investing in This Year

by Amplitude Marketing | Jan 14, 2022 | Digital Marketing

In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often...
Fixed Cost: What It Is & How to Calculate It

Fixed Cost: What It Is & How to Calculate It

by Amplitude Marketing | Jan 14, 2022 | Digital Marketing

“Business is personal — it’s the most personal thing in the world.” These are famous words by Michael Scott from the TV show, The Office. And although this quote conflicts with the universal belief that business isn’t personal, Michael’s...

20 Email Marketing Best Practices to Turn Campaigns Into Sales

by Amplitude Marketing | Jan 14, 2022 | Digital Marketing

Use these email marketing best practices to grow your mailing list, build trust in your brand, and turn subscribers into buyers.  More
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