by Amplitude Marketing | Jan 27, 2022 | Digital Marketing
You may be familiar with the adage, “Hope for the best, but plan for the worst.” As much as we don’t want to think about the terrible things that can happen in business and life, negative occurrences are inevitable. Whether it’s a product defect that leads to a...
by Amplitude Marketing | Jan 27, 2022 | Digital Marketing
Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity. The right brand architecture provides clarity around your...
by Amplitude Marketing | Jan 27, 2022 | Digital Marketing
List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can be applied to all marketing materials (as well as the work of sales and service...
![5 Dos and Don’ts When Making a SMART Goal [Examples]](https://amplitudemktg.com/wp-content/uploads/2022/01/a482387e-c9f6-456b-b92f-4ba795780b19-1.png)
by Amplitude Marketing | Jan 27, 2022 | Digital Marketing
Every year I create vague New Years resolutions, but this year I decided to try something different. Using the SMART goal framework (specific, measurable, attainable, relevant, and time-bound), I reworded my 2022 goal from “read more books” to “read...
by Amplitude Marketing | Jan 27, 2022 | Digital Marketing
It’s well established that video has been one of the breakout trends in the marketing world for the past decade. But what’s happening in video marketing right now? And how does its growth and success stand up to the twists and turns of a global pandemic? At...
