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The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]

The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]

by Amplitude Marketing | Oct 24, 2025 | Digital Marketing

Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even product development. Even though buyer personas are highly effective, they often miss the...

Instagram Adds Option to Draw on DM Chats

by Amplitude Marketing | Oct 23, 2025 | Social Media

Another option to help spice up your IG chats.

YouTube Paid Out $8 Billion to the Music Industry Over the Past Year

by Amplitude Marketing | Oct 23, 2025 | Social Media

YouTube continues to provide a valuable pathway for creative talent.

LinkedIn Offers Users Opportunities to Help Train its AI Systems

by Amplitude Marketing | Oct 23, 2025 | Social Media

LinkedIn members can help to annotate data sets related to their industry. 

YouTube Shares More Info on its ‘Ask Studio’ AI Bot

by Amplitude Marketing | Oct 23, 2025 | Social Media

The tool will provide insights into how to optimize your YouTube content. 
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