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What is Brand Salience? [+How Do You Measure It?]

What is Brand Salience? [+How Do You Measure It?]

by Amplitude Marketing | Mar 31, 2023 | Digital Marketing

While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy. Why? Consistent branding leads to increased brand awareness which can then help build brand salience, gain investors, and drive revenue to your...

5 Tips for First-Time Food and Beverage Founders

by Amplitude Marketing | Mar 31, 2023 | Digital Marketing

Sanzo founder Sandro Rocco shares his inspiration for a sparkling water company, the mistakes he sometimes sees early founders make, and what he’s learned about the food and beverage industry.More

11 Easy-to-Follow Tips to Optimize Your Blog Posts for SEO

by Amplitude Marketing | Mar 31, 2023 | SEO

But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post. If no one’s searching for your keywords, you often can’t…Read more...

Twitter’s top 500 advertisers could get free verification

by Amplitude Marketing | Mar 31, 2023 | SEO

Twitter intends to impose a $1,000 monthly verification fee on organizations, but will exempt its 500 biggest advertisers and the 10,000 most-followed organizations with prior verification, according to an internal document acquired by The New York Times. All accounts...
Gender pay gap persists: Men earn 26% more than women in search marketing

Gender pay gap persists: Men earn 26% more than women in search marketing

by Amplitude Marketing | Mar 31, 2023 | SEO

In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey. In particular, men earn significantly more than women in senior positions.  Additionally, the data revealed that women were more...
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