How to schedule a post on Facebook in 2025

Struggling to keep your Facebook marketing strategy consistent? You’re not alone. Staying visible on the platform takes ongoing effort, and that’s tough when you’re short on time.

The answer? Learn how to schedule a post on Facebook.

Facebook scheduling helps you maintain momentum without the daily scramble. And with the right scheduling tools, you can streamline your workflow, post at the best times and focus on the bigger picture.

Here’s how to schedule smarter, faster and more effectively.

Can you schedule a post on Facebook?

Yes, you can schedule posts on Facebook to automatically post at your desired time. Both Meta’s built-in tools and third-party social media scheduling tools let you plan and publish ahead.

But how do you choose which scheduler to use? It all comes down to what you’re trying to achieve.

If you just need to plan and publish basic posts to your Facebook Page or Facebook Group, Meta Business Suite, which is Facebook’s native scheduler, does the job.

But if you need more robust features, such as advanced automation, in-depth analytics or multi-network scheduling, you’ll need a more scalable, all-in-one solution like Sprout Social.

Here’s a quick comparison of the two:

How to schedule Facebook posts with Meta Business Suite

Can you schedule posts on Facebook using Meta Business Suite? You sure can. Here’s how:

Step 1: Start by logging into your Facebook account. Head to your Facebook Page, then switch profiles so you’re managing your Page. In the left-hand sidebar, click on Meta Business Suite.

Step 2: Click on the Planner tab in the main dashboard to see your content calendar. Hover over the date you want to schedule your post and click on the Schedule drop-down menu. Select the option to Schedule post.

Alternatively, click on Create post at the top of the planner. If you choose to go this route, skip right ahead to Step 4.

Step 3: Use the pop-up window to select a date and time for your post to go out. If Meta has sufficient audience info, it’ll also suggest Active times to schedule your posts. Then click on Save.

Step 4: Create your post and select which account you want it to publish to. Add your photo or video and input your caption. You can also get a preview of your post on the right-hand panel. Then scroll down to the Scheduling options to confirm or change the date and time to publish your content.

Choose your privacy settings. You can either set it to Public or restrict it to certain people. Then click on Schedule.

That’s it! You now have a scheduled post. Repeat the steps above to schedule additional posts.

How to schedule Facebook posts with Sprout Social

Meta’s built-in tools work well for basic scheduling. But if you need to manage multiple profiles, collaborate with your team or dig into deeper insights, its native scheduler is too restrictive.

Sprout Social includes advanced Facebook scheduling features, smart automation and cross-platform publishing all in one place.

Here’s how to make the most of Sprout’s tools to schedule your Facebook posts more effectively:

Schedule Facebook posts for a specific time

Need a post to go out at an exact time, like during a product launch or event? Sprout makes it easy to set and customize your publishing schedule down to the minute.

Here’s how to create scheduled Facebook posts with Sprout:

1. Click the Compose icon to open the Compose window.
2. Click the Profile Picker to select the Facebook pages for your post.
3. Create your post.
4. Select Specific Days & Times from the When to post dropdown, then choose the date and times for your post.
5. Optionally add more scheduled times.
6. Click Schedule.

Schedule Facebook posts with the Sprout Queue

What do you do with Facebook post content that’s meaningful but not time-sensitive, such as product tips, industry insights or evergreen links? Use the Sprout Queue.

The Sprout Queue helps you automatically fill gaps in your content calendar without having to set a specified time for each post. You simply set your preferred posting times, and Sprout will schedule content in the next available slot based on your pre-defined rules. This keeps your social media content workflow consistent so your Facebook business page or personal profile stays active.

To use the Sprout Queue, follow these steps:

1. Navigate to Publishing in your Sprout dashboard.
2. Click Sprout Queue.
3. Click Compose and create your post content.
4. From the When to post drop-down, choose Auto-schedule with Sprout Queue.
5. Choose Queue Next to place it in the next available slot or Queue Last to add it to the end.
6. Click Queue (or Submit for Approval, if your workflow requires approval).

Configure your queue timeline

Sprout’s suite of social media publishing tools places the content in the Queue Timeline for you to choose a specific time or date. There you can identify your publishing time gaps and plan your content.

You can configure this feature to run during specific times or dates. This makes it simple for social media managers to post during the best times to post on Facebook. Select various post times for each Facebook Page.

Sprout’s Queue even makes it simple to see your daily post times across all your different social media profiles.

Take advantage of ViralPostⓇ

Unsure when to post for maximum impact? ViralPost® removes the guesswork.

ViralPost is Sprout’s data-driven feature that identifies the best times to post on Facebook based on when your unique audience is most active and likely to engage.

The algorithm looks at real-time data, like the following:

• When your audience is online
• How they’ve engaged with past content
• What types of posts perform best
• Which time zone your followers are in

It then picks the best time slots for you and drops your posts right in.

The result? More reach, better engagement and a consistent presence on your Facebook page—without the hassle manually testing post times.

To configure your ViralPost settings, follow these steps:

1. Navigate to your Publishing
2. Click Sprout Queue.
3. Click Edit for the profile you want to configure ViralPost for. The Configure Queue Settings popup opens.
4. Select ViralPost for the Scheduling Method.
5. Choose whether you want to set your schedule by Individual Day or Weekdays/Weekends.
6. Select the number of times you want to post for each day of the week.
7. Select the time range for your post.
8. Click Save.

From there, ViralPost will release your Facebook content when it’s most likely to perform at its best.

Add Facebook content to the Sprout Queue

It’s always best practice to queue content when it’s top of mind. Draft a message directly from Compose. Or share content you found on the web with Sprout’s Chrome Extension. You can even add content to the queue directly from the RSS Reader. Whichever type of content you wish to publish on your Facebook page, our tools will suit your needs.

Share your calendar

Finished scheduling your social media content? Use Sprout’s Publishing Calendar to keep your team in the loop. This capability gives your team a centralized, real-time view of everything you have planned across your Facebook page, Instagram accounts, LinkedIn profiles and other social media platforms.

Shared calendars are helpful for collaborative teams that manage content across roles or departments. Writers, designers and strategists can view all scheduled posts, check for coverage gaps and align on campaigns without juggling email threads or spreadsheets. It’s also great for familiarizing external partners, like agencies or freelance creators, with your overall content calendar.

If you need content approvals before posts go live, the calendar streamlines this process too. Managers, brand leads or compliance reviewers can view upcoming posts, add internal notes and give sign-off directly in Sprout. Since everyone can work directly in the tool, there’s no need to export drafts or switch tools.

If you want to optimize your social media workflow further, you can use Sprout’s built-in collaboration features to assign tasks, tag teammates and add internal notes directly to scheduled posts. This means fewer emails and faster turnarounds.

Ready to share your content calendar with others? Here’s how:

• For internal teams using Sprout, collaborate directly in-platform for real-time visibility and feedback.
• For clients or stakeholders who don’t use Sprout, export your calendar as a PDF to share a clean snapshot of upcoming posts.

Here’s how to export your calendar as a PDF:

1. Navigate to the Publishing
2. Click Calendar.
3. Choose List, Week or Month.
4. Select your Date Range, Profiles and Content Types.
5. Click Share.
6. Click Download PDF.

Best practices for Facebook scheduling

Scheduling your Facebook posts is one thing; ensuring that you reach and engage the right audience is another. Here are five tips on how to strategically schedule Facebook posts for optimal results.

Tips for choosing the right scheduling time

First things first, you need to make sure you’re scheduling your posts for the right time. Making sure you get your content out when your audience is most active is key to reaching the most people.

In the process, you’ll get to boost your Facebook engagement as your content reaches more people.

Global data states that the best times to post on Facebook are:

• Mondays: 9 a.m.–12 p.m
• Tuesdays: 9 a.m.–12 p.m
• Wednesdays: 8–11 a.m. and 3–5 p.m
• Thursdays: 8 a.m.–12 p.m
• Fridays: 9–10 a.m
• Saturdays: 9–10 a.m
• Sundays: 8 a.m.–1 p.m

However, you should also pay attention to your specific audience. You can check out your Facebook analytics and see when your followers are most likely to be online. That way, you can schedule your content around those time periods.

You can also take advantage of Sprout Social’s Optimal Send Times feature. This analyzes your audience and selects the best times to schedule your content.

Maintaining brand consistency in scheduled posts

Next, it’s important to make sure you’re keeping up with your branding throughout all of your scheduled content. If you batch your content creation, this should be a simple enough process.

Maintaining brand consistency includes things like:

• Keeping a similar brand voice throughout all of your captions
• Using the same color scheme and font choices throughout all graphics
• Sticking with the same filters and effects for all videos
• Creating graphics using similar templates so everything looks cohesive

If you’re reaching a wider audience due to your scheduled content, you want to make sure that content is representative of your brand. It should be able to help with overall brand recognition.

Balancing scheduled and live content

Keep in mind that not everything needs to be scheduled ahead of time. Your company might decide to put on a last-minute promotion that you want to share on social media. You might have a stroke of inspiration and want to publish something different from what you had scheduled. Or you might need to share a last-minute company update.

Whatever the case, understand that you don’t have to stick to one extreme or the other—all scheduled content or none of it. You can still make last-minute changes, switch up your content and share live posts when they come to you.

If you do, just make sure you’re not publishing a live post around the same time as a scheduled post is going live. Be sure to readjust your schedule to make room for your new content.

Avoiding over-scheduling

Wondering how often to post on social media?

There’s a fine line between staying active and overwhelming your audience. It’s tempting to post as often as possible, but most brands don’t need to push content 20 times a day to stay relevant. Bombarding your audience in this way can actually hurt your engagement.

According to our 2025 Content Benchmarks Report, brands average 9.5 posts per day across all platforms and see about 83 daily interactions. But that number isn’t a one-size-fits-all target.

You don’t need to post that often to be successful. It often depends on your industry.

For example, banks publish around 5.5 posts per day and see 125 engagements per day on average. However, computer hardware brands typically post seven times a day and see a whopping 266 engagements. The key takeaway? Different industries see success at different cadences.

But it also depends on what your team can realistically manage. If you’re working with a small crew or juggling multiple channels, start with one or two Facebook posts a day and repeat that cadence across your other social media platforms, like Instagram, LinkedIn or X. This way, you’ll still hit a healthy publishing volume without stretching your resources too thin.

Overall, focus on what’s sustainable, strategic and suited to your audience and use your analytics to guide you on what cadence works best.

Track analytics and engagement

Finally, pay attention to your Facebook analytics and overall audience engagement. Global data and your insights can give you a good idea as to when to start scheduling. Additionally, keeping up with your analytics can show you which types of posts and which days/times garner you the most engagement.

Use this data to inform and adapt your Facebook strategy. This can improve your overall Facebook organic reach, engagement and other important metrics.

Why you should schedule Facebook posts

Scheduling content ahead of time has a number of benefits. Check out the top reasons why Facebook scheduling can be a smart productivity hack.

• Publishing your posts consistently at the best times will show Facebook’s algorithm that your page is a hub for regular, quality content. As a result, it’ll put it in front of your audience and drive up your Facebook engagement.
• When you set aside a block of time to schedule all your social media content, you can effectively boost productivity.
• Saving content creation for one of your more inspired moments helps you create more quality content.
• When you schedule content ahead of time, you can plan it for any time of the day or night. This enables you to properly reach people across several time zones.
• When you’re scheduling social media posts for a full month (or longer), you can make sure they support the narrative you want to convey.
• Facebook scheduling helps you free up time for other important social media management tasks.

Simplify your Facebook post scheduling

Scheduling your Facebook posts makes it simple to manage your content. It streamlines the Facebook management process and minimizes the need for manual publishing.

<“>As such, it allows you to stay one step ahead of the game and reach your target audience at the right times.

Sprout Social’s Publishing capabilities let you automate and optimize your Facebook scheduling. Get started with a free 30-day trial.

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