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Why B2B Companies Need to Change Their Content Marketing Strategy Immediately

by Amplitude Marketing | Jan 1, 2022 | 2021

We all know the tried-and-true approach of creating buyer personas and buyer journeys when it comes to creating content calendars to fit your content marketing strategy. However, with the influx of content available on the internet, it’s getting tougher for businesses...

Paid vs. Organic Social Media: How to Integrate Both into Your Strategy

by Amplitude Marketing | Jan 1, 2022 | 2021

Weighing the options between paid vs social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with...

4 Easy Lead Qualification Strategies for Better Clicks & Conversions

by Amplitude Marketing | Jan 1, 2022 | 2021

Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like to tell many of my...

How to Search Any Website for Keywords

by Amplitude Marketing | Jan 1, 2022 | 2021

Even if you‘re looking for very specific information, you can perform a site search to look for details within a particular website. Learn more with Semrush!

A Quick Guide to Effective Hashtag Use [Infographic]

by Amplitude Marketing | Jan 1, 2022 | 2021

Despite them being around forever, hashtags remain widely misunderstood. Here’s what you need to know.

A Branding Expert Shares: How to Use Design Templates Like a Pro

by Amplitude Marketing | Jan 1, 2022 | 2021, Blog

As a branding designer, most people assume I’m against companies using design templates. After all, how can you make your marketing materials feel uniquely you when you’re using a template that thousands of other people are probably using, too?I feel the opposite,...
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