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Understanding the Google Ads Auction & Why Ad Rank Is Important

by Amplitude Marketing | Feb 17, 2022 | SEO

When there is a search query on Google, Google Ads runs a quick auction to determine which ads will show for that query, and what the ad positions should be. This ad auction is repeated every time an ad is eligible to appear for a search term, and is an integral part...

LinkedIn Announces $500k Grants Program for Black History Month, New Learning Opportunities

by Amplitude Marketing | Feb 16, 2022 | Social Media

LinkedIn is also hosting its first Black Entrepreneur Summit later this month.

Google Outlines ‘Privacy Sandbox’ Initiative for Android, the Next Stage of the Data Privacy Shift

by Amplitude Marketing | Feb 16, 2022 | Social Media

Android users will also be able to opt-out of data tracking in apps, through Google is taking a different approach. 
Guide to YouTube Comments: View, Reply, Delete, and More

Guide to YouTube Comments: View, Reply, Delete, and More

by Amplitude Marketing | Feb 16, 2022 | Social Media

Whether the comments section of your YouTube video is a lovefest or Snark City, the fact is, it’s a place where conversations about your brand are going to be happening — good, bad or ugly. YouTube comments are an opportunity for the site’s 1.7 billion unique monthly...

Meta Promotes Former British MP Nick Clegg to Key Role Shaping its Broader Narrative, and Responding to Concerns

by Amplitude Marketing | Feb 16, 2022 | Social Media

Clegg has already become a key spokesman for Meta, but this new role will give him more capacity to shape its public narrative.
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