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Student-athlete Influencers Work Like Magic for Meta-shoppers

by Amplitude Marketing | Feb 22, 2022 | Social Media

Student-athletes exceed engagement and reach expectations. Compliance is easy with the right tools.
What Is Brand Perception? How to Measure It and 4 Examples

What Is Brand Perception? How to Measure It and 4 Examples

by Amplitude Marketing | Feb 22, 2022 | Digital Marketing

If you take a second to think about your shopping habits, you’ll probably realize that a majority of the products you buy are influenced by brand perception. You’re not the only one — 77% of B2C consumers make purchasing decisions based solely on the brand...
A Plain English Guide to Real Time Bidding

A Plain English Guide to Real Time Bidding

by Amplitude Marketing | Feb 22, 2022 | Digital Marketing

Because of its efficiency and cost-effectiveness, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. But even for experienced marketers, real-time bidding can be a very confusing concept. So let’s break down what RTB...
How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]

How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]

by Amplitude Marketing | Feb 22, 2022 | Digital Marketing

In the social media marketing world, marketers reminisce about the times when they could fill up on organic reach like our parents reflect on their college years with that old saying, “those were the good old days.” As time has flown by, social media’s purge of...
How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

by Amplitude Marketing | Feb 22, 2022 | Digital Marketing

Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business’s buyer personas are? And if so, how much do you know about them? Buyer personas are semi-fictional representations of your ideal customers based on data and research. They...
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