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12 Insights to Improve Your Social Media Marketing [Infographic]
Some valuable pointers for your social media marketing approach.
Meta Announces Updates for the Instagram Marketing API
Some new insights to help power your IG management.
11 Social Media Trends Marketers Should Watch in 2024 [New Data]
The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more about what brands...
There’s No Such Thing as “Accurate” Search Volume
Which was not the first time I saw us being criticized for the accuracy of our search volume metric. But here’s the kicker… There’s NO SUCH THING as...
How to Avoid Ruining SEO During a Website Redesign
For example, this site deleted about 15% of organic pages (yellow line) during the redesign, which resulted in an almost 50% organic traffic loss...
Time To Replace the Content Marketing Funnel (3 Alternatives)
If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for...
Google promotes Liz Reid to head of Search
Google is making a number of changes to its executive team running Google Search: Liz Reid, who was leading up core search experiences, will now be...
Google Ads Report Editor exporting zeros; Google is investigating
Advertisers attempting to export reports from Google Ads Report Editor are experiencing issues where the data is showing zeros instead of the actual...
Google Search Ads 360 gains retail media capabilities
Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers,...
Why the exact match keyword type in PPC is still relevant today
How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion...
SEO planning: Your one-page SEO plan
This article will show you how to create a simple SEO plan. This plan focuses on a single group of related keywords applicable to your business’s...