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Clear messaging helps brands with AI optimization
A new artificial intelligence visibility study from Semrush explored the sources chatbots reference and suggested AEO and GEO best practices.
How Community Building Helps Your SEO — Whiteboard Friday
Learn a powerful, low-risk strategy to boost your SEO by leveraging existing communities, saving you the immense effort of building one from scratch. Watch as Erin Simmons shares a practical framework for building brand authority, earning trust, and creating more...
Threads tests emoji reactions to specific words in posts
The app is experimenting with an option that could allow users to react to particular parts of a post by attaching publicly highlighted reactions.
Google offers new first-party shopper data integration
The company’s partnership with Albertsons Media Collective will bring more precise audience targeting to YouTube and Display 360 campaigns.
Pinterest launches connected TV ad placement via tvScientific
Advertisers will be able to expand their campaigns to consumers’ home TV sets through enhanced CTV spots.
How to perform a social media competitive analysis (+ free template)
To thrive in a fast-paced digital world means keeping a close eye on the strategies that work for others in your industry. This competitive analysis...
Meta announces plans to collect solar energy in orbit
A new partnership with Overview Energy will reduce downtime for solar facilities, while a deal with Noon Energy is designed to expand storage...
China blocks Meta’s Manus acquisition
The National Development and Reform Commission ruled that the $2 billion deal was invalid, and ordered the companies to unwind.
8 best practices for optimizing your social media workflow
Social media platforms are now the main channel for brand interactions and customer discovery. According to Sprout’s State of Social Media 2026...
X officially launches X Chat
The separate chat app, which was in beta over the last month, offers a dedicated home for DMs but may be overstating its security features.
TikTok lets users add relevant keywords to metadata
Creators can now block or suggest post keywords that align with clips, although the app will still retain oversight to avoid unrelated suggestions.