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AEO for digital PR: How to build earned media presence that shows up in AI results
Digital PR has always been about earning coverage that influences the audience you can’t reach through paid channels. While the value proposition of digital PR hasn’t changed, the definition of “showing up” has. When buyers use answer engines to research a category,...
AEO for marketing agencies: How to deliver measurable AI visibility results for every client
Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that AI is changing how buyers find vendors and want to know what their agency is doing about it. For marketing agencies, the challenge is...
How to build a brand presence on Reddit in 2026
Looking to build an organic brand presence on Reddit? Follow these key steps.
SEO tools for SaaS: 13 best options to scale your content ops
B2B SaaS businesses achieve an average ROI of 702% from SEO, yet most teams are still using a SaaS SEO tool stack built for a different era of...
Meta’s AI-based layoffs allegedly targeted workers who had taken protected leave
The company used “a constellation of internal artificial-intelligence systems” to determine who would be included in its 10% reduction in force, per...
LinkedIn ads guide: Campaign types, ad specs, and expert tips
Key takeawaysLinkedIn ads reach over 1.3 billion professionals, making it the top platform for B2B advertisers to influence buying...
How to increase Facebook engagement in 2026: 18 tips
Key takeawaysFacebook engagement includes reactions, comments, shares, saves, clicks, and video views, and higher engagement signals the algorithm...
Negative sentiment threatens AI glasses push
Meta and Snapchat are both betting big on artificial intelligence-powered glasses, but consumer backlash could derail their strategies.
Pinterest advises brands to update their catalogs
In a tip sheet of best practices for brands looking to connect with shoppers in the app, the company said accurate pricing, complete descriptions...
HubSpot AEO vs SE Ranking: Features, pricing, and fit
You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting...
The top content formats & types that earn AI search citations
There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts...