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LinkedIn launches Ad Agency Certification to showcase LinkedIn Ads knowledge
The program will enable agencies to demonstrate their understanding of the latest LinkedIn ads skills and trends.
Reddit shares key trends for in-app financial services research
Reddit shared the insights at its recent finserv conference in New York, showcasing evolving usage behaviors in the app.
AI Image Generators: I Tested 12 of the Best. Here’s the Scoop for Marketers.
Fueled by the rise of MySpace and a secret Bollywood fandom, I started teaching myself graphic design as a preteen. But thanks to AI image...
Why Your Business Needs Customer Journey Analytics
Customers don't just mindlessly purchase products or services. It's through customer journey analytics that marketers can understand their journey...
RFP: How to Write a Strong Request for Proposal [Examples & Template]
If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast. And that’s coming from me, a former marketing...
The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume
A keyword with 50,000 searches/month sounds like a goldmine, until you realize it’s already in decline. Investing in a fading trend is like buying...
Experiment: Does early engagement boost reach on Instagram?
Did you know that the average Instagram post only reaches about 32% of an account’s followers?1 If you’ve ever felt like your content is stuck in a...
Threads is Working on an Option to Replicate Your X Follows on Threads
The process could make it easier to transition from X to Threads.
Meta to Maintain Reliance on Third-Party Fact Checking for Upcoming Australian Election
Meta's Australian public policy chief is promoting the value of third-party fact-checking in the nation.
36 Instagram statistics marketers need to know in 2025
Reaching two billion people every month, Instagram is a critical component of any brand’s digital marketing strategy. But it’s a tricky platform to...
WhatsApp Tests Music Sharing from Spotify in Status Updates
Meta continues to add more music sharing features.