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TikTok partners with fitness tracking app
The platform is creating a pan-European Local Movement Fund with Strava to help empower regional exercise clubs and communities.
Snapchat highlights its user engagement
Parent company Snap commissioned a report that found its social platform outranked other apps in many key performance elements.
Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand
It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about...
TikTok Will Now Enable You to Drive Leads to Other Messaging Apps
A new option to help stremline your lead gen efforts.
Threads Reaches 350 Million Active Users
Threads is closing the gap on X as the real-time social media platform of choice.
Influencer marketing: Advanced strategies to maximize ROI in 2025
Remember when trusting strangers on the internet seemed risky? Times have changed. Now, those online voices can be your brand’s key to marketing...
Carousel ads explained: Specs, strategies, and examples
Key takeaways Carousel ads are great for engagement. They consistently outperform static formats across platforms by blending storytelling,...
Experiment: Do third-party tools hurt Instagram performance?
For social media managers, it’s the ultimate urban legend, passed down through whispers and unverified Reddit posts: Using third-party scheduling...
A step-by-step guide to the influencer vetting process
The days of picking influencers based on follower count are long gone. Today’s most effective marketers are vetting like talent scouts—evaluating...
AI agents for marketing — I talked to experts about the benefits
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the...
Social media platforms marketers should watch in 2025
Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate...