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Google’s Knowledge Graph Explained: How It Influences SEO & AI Search
… then you’ve already experienced the benefits of Google’s Knowledge Graph. But what is a knowledge graph? How does it work? And how can you take advantage of it to increase brand visibility and improve SEO? Google’s Knowledge Graph is…Read more ›
Convince Your Boss to Send You to MozCon 2026 [Plus Bonus Letter Template]
Struggling to convince your boss to send you to MozCon? Use these proven templates to make a confident, ROI-focused pitch that secures your spot.
Experiment: Do third-party tools hurt Instagram performance?
For social media managers, it’s the ultimate urban legend, passed down through whispers and unverified Reddit posts: Using third-party scheduling...
A step-by-step guide to the influencer vetting process
The days of picking influencers based on follower count are long gone. Today’s most effective marketers are vetting like talent scouts—evaluating...
AI agents for marketing — I talked to experts about the benefits
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the...
Social media platforms marketers should watch in 2025
Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate...
Lead form best practices for capturing high-quality prospects
When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality...
LinkedIn Enables Users to Add Secondary Names for ID Verification
Now, people who don't use their real name online can also get their LinkedIN profile verified.
Snapchat Shares Insights into its Evolving Efforts to Combat Drug-Related Content
An important area of focus for Snap.
YouTube Tests Blurred Thumbnails for Adult Content
Another measure to help protect users from potentially harmful exposure.
Snapchat Shares Mixed Results in Q1 2025 Report
Snapchat's latest performance report shows steady increases in users and revenue.