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Self-Promotional Content Works—Until It Backfires (AI SEO Experiment)

Two recent studies looked at how well this works. Glen Allsopp analyzed 750 ChatGPT prompts and found that “best [category]” listicles were the most frequently cited source type in AI-generated answers. In other words, AI systems clearly use this content…Read more...

X rolls out updated video editor, including green screen recording

The company also launched multi-language captioning as part of a wider feature rollout that gives the tool new functionality.

WhatsApp adds green dot live status indicators

The feature replaces a previous text label and is available in iOS and Android.

How to rethink the social media marketing funnel with a flywheel

The traditional social media marketing funnel assumes that people move from awareness to consideration to conversion in a straight line. But today, buying behavior rarely works that way. Think about the last thing you bought after seeing it on social. Maybe you saw a...

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