Ampli.fy
Why brands need a unified social and media intelligence strategy
Tracking brand conversations used to mean monitoring major social networks and news sites. Now the surface area includes TikTok trends, AI-generated articles, subreddits, podcasts, decentralized networks, forum communities…the list goes on. Each one is a place where...
Gap Inc. opens creator program to employees
Corporate, distribution and store staff can now apply to be influencers for the retailer’s brand portfolio, almost a year after the program’s launch.
Scrunch vs Ahrefs: AI visibility tracking comparison
Scrunch and Ahrefs Brand Radar both track brand visibility in AI answers, but they solve different problems. Scrunch is purpose-built for AEO: it...
The “TikTokification” of Search: Why the Creator Model Is Replacing the Ranking Model
Your rankings are holding. Your traffic isn't. The problem isn't your SEO. It's the model. Here's how search is adopting creator platform logic.
A tactical guide to social media comments and responses
The comment section is no longer just a digital suggestion box—it’s the first port of call for your brand’s customer experience. Directly underneath...
Government social media in 2026: Best practices & strategy
Key takeawaysGovernment agencies use social media to share public updates, respond during crises, and build trust with constituents across platforms...
Will Meta’s massive AI bet pay off?
The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched...
AI SEO tools small businesses actually use
AI SEO tools for small businesses are essential to keep up with marketing trends and stay competitive. Yet most small businesses are trying to...
Do backlinks matter for AEO (answer engine optimization)?
Roughly 58% of consumers now use AI answer engines in their product research each week — and that number is rising fast. As AI-powered answer...
Social media for financial services: 2026 guide
Key takeawaysGen Z and millennials increasingly turn to social media for financial advice. That makes social a critical channel for reaching new...
Social insights fail to reach decision-makers: Here’s what the numbers say
Just 14% of social media professionals feel their organization is able to use social data properly.