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Pardot alternatives: What B2B marketers are choosing now

Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50. That means that marketing automation platforms need to change, too. Pardot is a longtime fixture of the B2B landscape, but the lack of development...
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Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketers

For most marketers, I don’t think so. Google has said for years that it doesn’t care how content is produced, only whether it exists to manipulate rankings. And our own research shows that AI-generated content already performs in search: 5.3%…Read more ›
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Meta gives 15,000 pairs of AI glasses to vision impaired users

The initiative is run through not-for-profit charitable organization Vision Ireland and may help assuage some negative sentiment about the devices.
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Social media listening in 2026: A strategy guide

Key takeawaysSocial media listening tracks conversations across platforms, forums, and the web to surface insights that shape marketing, product, and customer experience decisions.A strong social listening strategy ties to specific business goals like improving...

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