Ampli.fy
Google offers new first-party shopper data integration
The company’s partnership with Albertsons Media Collective will bring more precise audience targeting to YouTube and Display 360 campaigns.
Pinterest launches connected TV ad placement via tvScientific
Advertisers will be able to expand their campaigns to consumers’ home TV sets through enhanced CTV spots.
Zero-click searches and the future of your marketing funnel
Search results used to be a doorway. You ranked, someone clicked, and they landed on your site. But today, that model is eroding faster than most...
Brand Bias in Prompts: An Experiment
We tested 300 prompts to measure how common brand mentions are in LLM responses. See the data on how brand, soft-brand, and non-brand queries impact...
X expands AI translations and adds in-stream photo editing
The app also updated reply settings, allowing paying users to give second-degree connections the ability to comment on posts.
Instagram looks to expand Notes engagement
The brief comment function is being expanded beyond mutual followers and could potentially become a new way for creators to broadcast information.
Snap promotes group Topic Chats
The app highlighted the popularity of its public discussions during March Madness, though Threads and X still have more active users during live...
YouTube expands Media Kit insights and adds AI tools
New demographic data points could be valuable for brand partners, while Google’s latest Nano Banana model will help with image generation.
Snapchat users visit the app for health and medical advice
There may be opportunities for wellness brands that want to engage with people beyond the confines of a doctor’s office, per a new study from the...
Content diversification is key to engagement on Pinterest
New insight from the platform highlights the importance of variable signals within Pin recommendations.
Profound vs. AthenaHQ AI: Which AEO platform fits your growth stack?
AI-referred traffic has increased by 600% since January 2025, and marketers are racing to understand what that means for brand discovery. For teams...
